HOAX • Energy Drink // Logo Exploration

Logo Design // 100% Fully Custom Typography // Illustration + Mascot Design // Packaging Design

This project was undertaken with the briefing to create the branding for a rival energy drink that would sit next to Monster, Red Bull and Rockstar on the shelves. Lots of exploration and different concepts were submitted, but unfortunately, the brand ran into legal naming and trademark trouble, and the project was ultimately sunk before it could reach the shelves.

However, I’m extremely proud of this work. It was so much fun to work on. By presenting the logo designs in their entirety here, from concept to refined artwork, I believe it offers a fascinating insight into the design process for a project of this scale.

Round 1.

Initial concepts and black + white line art.

created To allow the client to get the FEEL and THEMES they like, and to see the ones they don’t like. Allows the RIGHT logos to be refined with color. the Client’s initial briefing was to follow on from a “clown or jester” theme, but the new directions explored and that I created in this first pass were well received, and subsequently selected for further development.

Round 2.

REFINED LOGO SELECTION.

client approved Theme (ALIENS) and colour choices are further explored. I HAD THE IDEA THAT I WANTED TO TURN EACH CAN INTO AN “ALIEN REACTOR CORE” or “POWER CELL” that would be overflowing with energy. like an unstable fuel cell. you can see some early exploration of this idea in the designs below.

Round 3.

FINAL LOGO SELECTION.

AT THIS STAGE, THE CLIENT WAS HAPPY WITH THE OVERALL DIRECTION AND DESIGNS, NARROWING THE LOGO AND THEME CONCEPT DOWN TO two potential winners. This was the last I was able to work on this project, as the legal ban-hammer dropped shortly after these concepts were received and reviewed by the client.

Conclusion.

AFTERMATH.

At the end of the day, this project crumbled by no fault of my own. it wasn’t really anyone’s fault, just a high risk of legal turmoil with a high-end trademark holder whose toes this release might have stepped on.

rather than risk it, the project was scrapped. the name was chosen and developed by the client, and i was engaged by the client to take on the design work during this legal kerfuffle. i was completely unaware it was going on in the background.

a little disappointing that it didn’t see the light of day, but i guess that’s how a hoax usually pans out.

Plushie Dreadfuls // Logo Concept Designs

PROJECT INFORMATION
<COMING SOON • UNDER CONSTRUCTION>

JOKER • Energy Drink // Logo Exploration

Logo Design // 100% Fully Custom Typography // Illustration + Mascot Design // Packaging Design

Another project was undertaken with the briefing to create the branding for a rival energy drink that would sit next to Monster, Red Bull and Rockstar on the shelves. This design process wasn’t as explorative as HOAX, but once again, this one was cursed by a non-release. I have no real answers for why this fell apart, other than it was a potential victim of COVID-19, with communication breakdowns and the added stresses of everyone involved being in the clutches of COVID.

Again, I’m extremely proud of this work. It was great to work on. Another design process to share, so you can get a glimpse into my process, output and decision making when it comes to what these designs need to perform.

Round 1.

Initial concepts and black + white line art.

UNDER CONSTRUCTION…